Adee

Ever since Picture Book Fashion was formed in 2011, the Scottish company has always been about family. 
Created by husband and wife team, Andrew and Michelle Molloy, the couple were well-known agents within the industry and knew what was missing in the market.  As Picture Book Fashion grew, they were joined by their daughters Layla and Amy.

With years of experience in the childrenswear industry behind them, Picture Book Fashion have become specialists in the industry and the company are the platform for a number of in-house brands that have become must haves for children across the UK and Europe. 

From 2011 to now, the Molloy family’s focus has always been on creating collections that are one of a kind. Designed with both kids and parents in mind, each season the Picture Book Fashion brands launch collections that are made to stand out from the crowd.